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Mr. Noad’s Adless Day
Also known as [Mister Noad’s Adless Day]
(1914) United States of America
B&W : [?] Short film?
Directed by Allen Curtis
Cast: Ernest Shields [Mr. Noad]
The Universal Film Manufacturing Company, Incorporated, production; distributed by The Universal Film Manufacturing Company, Incorporated. / Released 28 October 1914. / Standard 35mm spherical 1.33:1 format.
Comedy.
Synopsis: [?] [From The Moving Picture World]? Mr. Noad, on leaving his house in the morning, is astonished to find posters disfiguring his fence. On arriving at his machine, he finds that some enterprising man has draped the back of it with an election sign. His progress is stopped on the way to the office by a man who wishes to discuss the merits of “Bingo, Death to Fleas,” and his office door is found covered with various circulars, depicting the merits of goods to be had. After several interviews with publicity men and advertising agents, he is thoroughly disgusted and fatigued and his head sinks wearily on his desk and he dreams. His Satanic Majesty appears to Mr. Noad and informs him that any one wish he may have will be granted. Noad promptly wishes that there be no advertising in the world. Satan smiles maliciously and grants the wish. Still dreaming, Noad sees himself sent out the next morning to get some breakfast cereal. He is astonished to see no billboards; a street car whizzes by signless. He can find no store with either the firm name or the label of the kind of wares they handle. When he finally lands in a grocery store he observes that the cans and packages are not labeled, as it would be advertising to put any names on them. When he gets to his office he gets mixed up in locating his room; all the familiar names have been removed from the doors. Many other humorous incidents happen to convince Mr. Noad that advertising, after all, has its advantages. Satan appears to him again. Noad makes a vicious “swat” at him; he falls to the floor. Noad awakens and realizes it has all been a dream. He starts home. He greets the signs affectionately and recognizes his particular brand of perfecto by the band and the advertisement on the box. Arriving home, he greets his wife warmly, and all ends happily.
Reviews: [The Moving Picture World, 31 October 1914, page ?] This is an enjoyable comedy number with a new idea in it. What would happen if nobody advertised anything for sale? The picture shows how it affected Mr. Noad when the devil appeared before him and granted his wish to stop publicity. An original idea, nicely handled.
Survival status: (unknown)
Current rights holder: Public domain [USA].
Listing updated: 10 June 2024.
References: Tarbox-Lost p. 205 : Website-IMDb.
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